Facebook aspires to be a news provider, but Twitter remains the hard-news king.
This Digiday article underscores the fundamental difference between two of the biggest social media platforms - source of content and how it’s served up to its audience.
Twitter, til this day, serves as a source of hard news. Its audience choose to follow people based on interests. While Facebook, despite its ongoing efforts (Newsfeed edits, Trending topics, etc) to evolve as a stronger platform for hard news, it remains as a place for baby pictures and friends/family news—-if you know what I mean.
It’s hard enough, now more than ever, to reach audience on Facebook due to decreased organic reach, brands and publishers can’t forget the key fact that each platform operates differently - unique algorithm, audience (your FB fans may not be on Twitter and vice versa), and how audience interacts with the content. Develop your content strategy accordingly. Otherwise, you might as well, blindly, throw spaghetti on the wall and just see what sticks.